5 Common Misconceptions About B2B Ecommerce

Hi! It’s Al, your fulfillment advisor extraordinaire. I learned some very interesting facts about B2B Ecommerce that I thought you might find interesting.

Since 2020, the B2B ecommerce channel has rapidly risen to the forefront and has replaced in-person sales as a major channel for many corporate buyers.

Despite this, a lot of B2B organizations claim that “clients aren’t ready” and that “e-commerce is an immature market for enterprises like ours.” Here are four other misconceptions about B2B ecommerce that you need to know of.

B2B Customers Prefer In-Person Interactions

Not necessarily. When given the option, McKinsey and Company found that two-thirds of business clients choose remote or digital in-person engagement. Furthermore, they do this throughout the entire buying process. Overall, ecommerce has eclipsed physical stores as the most successful medium.

A Simple B2B Ecommerce Website Will Cut It

False. According to the research, the majority of B2B businesses regard e-commerce as a full-service channel and direct funds to them appropriately.

While believers of this myth argue that building digital skills and handling channel conflict necessitate a “slow and steady” approach to their e-commerce build-out, the rest of the field is addressing these difficulties head-on.

Over 80% claim to hold their e-commerce channel to the same or higher standards as traditional channels. Also it provides the same or greater levels of quality in terms of product and service availability, affordability, performance assurance, shipping and delivery, and tailored recommendations.

B2B Ecommerce is Not Offered by B2B Businesses

Incorrect. Across all industrial sectors, nearly two-thirds of B2B businesses now provide e-commerce capabilities. These are characterized as fully completing a sales transaction online. This is a rise from 53% in the beginning of 2021. Sellers have hastened their digital timelines as a result of the tremendous wave of digital adoption over the previous two years. In a noteworthy first, B2B merchants are increasingly likely to offer online channels for sales than in-person ones. This trend persisted even when extensive vaccine rollouts allowed in-person encounters to resume.

Ecommerce Business Need To Do Everything In-House

What distinguishes your business from your competitors? Is it your product line, your brand’s distinguishing factor, or your affordability? Or is it your order fulfillment?

Many companies are shocked to learn that fulfillment is their key competitive edge. We hear this over and over. Your fulfillment process may either propel you forward or hold you back depending on your capacity to handle more orders, provide better customer service, lower cost prices, amongst other activities.

The success of your ecommerce company rides on your ability to determine which areas to do in-house and which to outsource.

Working with a business partner to meet your order fulfillment needs is the first step in freeing up time for you to focus on developing the business. Things like packaging orders are also a hassle to do in-house, which is why engaging a third-party business to handle your packing and shipping needs is the way to go.

Here at Alpacka, we work closely with you to ensure your total satisfaction, treating your products as if they were our own. We are a fulfilment service company that also specializes in excellent kitting and assembly services for your products, so that you can take your ecommerce business to new heights.

Wanna chat about your projects or needs? We are here for you.

Speak soon,


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